Meituan’s rise in China’s catering market: new insights from an international perspective

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In today's globalized economic environment, the development of enterprises is no longer limited to the local market, but is gradually moving towards the international stage. As a leader in China's food delivery industry, Meituan's performance in 2021 was particularly eye-catching. That year, Meituan's food delivery industry transaction volume accounted for nearly 70% of China's in-store catering market, making it the new darling of the industry.

From an international perspective, Meituan's success is not accidental. First, its advanced technology applications provide strong support for efficient delivery services. Using big data and artificial intelligence algorithms, Meituan can accurately predict user needs and optimize delivery routes, thereby delivering food to consumers in a short period of time. This technological advantage is also competitive in the international market. In many countries, food delivery services are still in a relatively early stage. Meituan's technical experience can provide valuable reference for its international expansion.

Secondly, Meituan’s emphasis on user experience is also one of the keys to its success. By continuously optimizing interface design, enriching menu selection, and providing personalized recommendation services, Meituan meets the diverse needs of different consumers. In the process of internationalization, understanding and meeting the taste preferences and cultural habits of users in different countries and regions is crucial to expanding market share.

Furthermore, Meituan’s marketing strategy is also worth further study. By cooperating with various merchants and launching a variety of preferential activities, it has attracted a large number of users. This win-win cooperation model is also applicable in the international market, which can help Meituan establish a good cooperative relationship with local merchants and jointly develop the market.

However, Meituan's journey towards internationalization has not been smooth sailing. The laws and regulations, cultural differences, and market competition environment of different countries and regions may all become challenges. For example, in some countries, there are stricter legal provisions for the protection of labor rights and interests of food delivery workers. Meituan needs to ensure compliance while ensuring service quality.

In addition, cultural differences are also a factor that cannot be ignored. The food culture and consumption habits of different countries vary greatly. Meituan needs to conduct sufficient market research when entering new markets and make local adjustments to the selection of dishes and service methods to adapt to the needs of different markets.

In dealing with the challenges of internationalization, Meituan can learn from the experience of other successful international companies. For example, McDonald's global expansion, through a strategy combining standardization and localization, has not only maintained the core value of the brand, but also met the special needs of the local market. Meituan can learn from it how to flexibly adapt to different market environments while maintaining its own characteristics.

At the same time, Meituan should also strengthen cooperation with international partners. By cooperating with local companies, it can better understand the market, reduce risks, and achieve rapid development with the help of partners' resources and channels.

Meituan's success and internationalization exploration have important implications for the entire food delivery industry. It shows that in the digital age, companies can stand out in the fierce market competition through innovative technology applications, high-quality user experience and flexible marketing strategies. At the same time, companies need to fully consider various factors and formulate scientific and reasonable strategies in the process of internationalization to achieve sustainable development.

In short, the brilliant achievements made by Meituan in 2021 have laid a solid foundation for its international development. In the future, we look forward to seeing Meituan overcome challenges, shine more brightly in the international market, and bring more convenient and high-quality food delivery services to global consumers.