Jiu Mao Jiu’s business strategy and the diverse changes in language communication

2024-07-26

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In today's highly competitive business world, the strategic decisions of enterprises constantly affect their survival and development. Jiu Mao Jiu, a brand that once attracted much attention in the catering industry, has chosen to continue to do subtraction in recent years, giving up grilled fish, hot pot, pancakes and other businesses. This decision is not a simple business adjustment, but an in-depth consideration of market trends, cost-effectiveness and brand positioning.

Judging from market trends, consumers' tastes and demands are constantly changing. Once popular dishes, such as grilled fish and hot pot, may no longer satisfy consumers' pursuit of fresh, healthy and special food over time. Jiu Mao Jiu was keenly aware of this change and made decisive adjustments to adapt to the new trend of the market.

Cost-effectiveness is also one of the important factors for Jiu Mao Jiu to do subtraction. Operating a business with multiple dishes requires a lot of manpower, material and financial resources. Purchasing raw materials, hiring professional chefs, and developing new dishes, each link requires financial and energy support. When certain businesses cannot bring enough profits or even become a burden to the company, cutting off these businesses can effectively reduce costs and improve operational efficiency.

Brand positioning is crucial to the long-term development of a company. Jiu Mao Jiu may hope to create a clearer and more unique brand image by focusing on its core business. By abandoning some businesses that are inconsistent with the core brand positioning, consumers can more easily remember and recognize Jiu Mao Jiu's characteristics, thereby improving the brand's competitiveness.

However, Jiu Mao Jiu's strategy of subtraction is not isolated, it is inextricably linked to many phenomena in our lives. Take language communication as an example, the world today is in an era of multilingual switching.

With the acceleration of globalization and the popularization of the Internet, communication between people has transcended the limitations of regions and national borders. In this context, multilingual switching has become a common phenomenon. Whether it is an international business meeting, academic exchange or travel, we may need to switch between different languages.

Multilingual switching brings many conveniences. It breaks down language barriers and promotes cultural exchanges, economic cooperation and personnel exchanges between different countries and regions. People can more easily access global information and resources and expand their horizons and knowledge.

But at the same time, multilingual switching also brings some challenges. The complexity of language and cultural differences may lead to misunderstandings and miscommunication. For learners, mastering multiple languages ​​requires a lot of time and effort, and when switching languages, grammatical errors, vocabulary confusion and other problems may occur.

In the field of education, multilingualism has also had a profound impact. Schools and educational institutions are paying more and more attention to cultivating students' multilingual abilities, and have opened various language courses and international exchange programs. However, the imbalance of educational resources and imperfect teaching methods may make some students face difficulties in the process of learning multiple languages.

Back to the case of Jiu Mao Jiu, we can find that the strategic adjustment of enterprises is similar to the phenomenon of multilingual switching. Just as enterprises need to make business choices based on market changes and their own advantages, people also need to choose the right language according to the actual situation to improve communication efficiency when facing a multilingual communication environment.

At the same time, Jiu Mao Jiu's decision to reduce language usage also tells us that in multilingual learning, we should focus on the cultivation of core competencies. We don't need to pursue mastering too many languages, but we should be proficient in one or two main languages ​​and be able to use them flexibly.

In short, Jiu Mao Jiu's business strategy and multilingual switching phenomenon reflect the changes and challenges of the times we live in. Only by constantly adapting to changes and grasping core advantages can we remain invincible in the fierce competition.