The dispute over the shipping cost of peaches from Pinggu and the global business perspective

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From the perspective of the domestic market, the change in the freight rate for peaches shipped from Pinggu directly affects the sales strategies of fruit farmers and the purchasing intentions of consumers. The competition between SF Express and JD.com has prompted them to continuously optimize their services and reduce costs.

However, if we broaden our horizons to the international level, we will find some interesting phenomena. The development of the international fresh food logistics industry provides reference for domestic enterprises. For example, the cold chain technology and distribution model of some developed countries can help improve the efficiency and quality of domestic fresh food transportation.

In addition, the international market competition pattern is also affecting the decision-making of domestic enterprises. Globally, e-commerce giants are competing for a share of the fresh food market. In order to gain a foothold in the international competition, domestic enterprises need to continuously improve their own strength.

In terms of product quality, international standards have put forward higher requirements for the domestic fresh food industry. To meet the needs of the international market, fresh products such as Pinggu peaches need to reach a higher level in terms of quality, packaging, and preservation.

At the same time, consumption trends and demand changes in the international market have also provided inspiration for the domestic fresh food industry. For example, healthy and organic fresh food products are becoming more and more popular in the international market, which has also prompted domestic companies to adjust their product structure.

To sum up, although the 40% discount on peach shipping costs in Pinggu and the fresh food price war between SF Express and JD.com seem to be local domestic phenomena, in the context of internationalization, they are closely linked to the development of global business. Domestic companies need to constantly adapt to and lead changes in order to demonstrate greater competitiveness on the international stage.