The game between GenAI and creativity: individual excellence and collective convergence

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First, GenAI provides powerful tools and resources for individual creators. It can quickly generate creative ideas, help creators break through the limitations of thinking, and tap into unique creative inspiration. For example, through natural language processing technology, GenAI can generate preliminary story frameworks, character settings, etc. based on a given theme, saving creators a lot of time and energy, allowing them to focus more on deepening their creativity and carving out details. This allows individual creators to be more efficient in the creative process, and their works are more innovative and personalized.

However, from a collective perspective, GenAI poses some challenges. Due to the universality of its algorithms and models, when multiple creators rely on the same GenAI tools, it is easy for creativity to become homogenized. Everyone may be influenced by similar recommendations and generation results, resulting in a lack of diversity in style, theme, and form of expression in collectively created works. This convergence limits the development space of collective creativity to a certain extent, and suppresses the innovation of the entire creative field.

Further analysis shows that GenAI has also had an impact on the business model of the creative industry. On the one hand, it lowers the threshold for creation, allowing more people to participate in creative creation, which undoubtedly expands the market supply. But on the other hand, a large number of similar works flooding into the market may lead to a depreciation in the value of the works, and consumer demand for creative products may also decrease due to homogenization, thus affecting the economic benefits of the entire industry.

So, how can we make full use of the convenience brought by GenAI while avoiding its negative impact? This requires the joint efforts of creators, platforms and all sectors of society. Creators should maintain independent thinking and innovative awareness, and not blindly rely on the results generated by GenAI. Instead, they should use it as an auxiliary tool and integrate their own unique creativity and style. Platforms need to strengthen the management and guidance of GenAI tools, avoid excessive homogeneous recommendations through technical means, and encourage diverse and innovative creations. Society should also strengthen the protection of creative property rights and create a good environment that encourages innovation and respects originality.

In short, GenAI is like a double-edged sword. While it brings opportunities for individual creation, it also brings challenges to collective creativity. We need to respond with a rational and positive attitude, give full play to its advantages, overcome its shortcomings, and promote the healthy development of the creative industry.