Lei Jun's business journey and international vision
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Lei Jun's success is not accidental. His keen business insight and decisive decision-making are the key. When Xiaomi was first founded, it broke the pattern of the traditional mobile phone industry and rose rapidly with its high cost-effectiveness and innovative marketing model.
However, when entering the automotive industry, Lei Jun faced questions about the originality of his research and development. This is closely related to the industry's high requirements for innovation and independent research and development in the context of internationalization. In the international market, technological innovation and intellectual property protection are crucial.
Internationalization means a broader market and more intense competition. Companies not only have to face local competitors, but also compete with strong players on a global scale. If Lei Jun's automotive business is to go global, he must increase investment in research and development to ensure the uniqueness and innovation of his products.
Judging from the development trend of the international automobile industry, new energy and intelligence are the mainstream directions. If Lei Jun's automobile brand wants to gain a foothold in the international market, it needs to keep up with these trends and launch competitive products.
At the same time, internationalization also requires companies to have global supply chain management capabilities. This includes raw material procurement, parts production, and vehicle assembly. Lei Jun needs to optimize the supply chain to ensure product quality and delivery time.
In terms of brand building, internationalization also puts forward higher requirements. A brand with international influence must not only have high-quality products, but also have a unique brand culture and values. Lei Jun needs to create an automotive brand image that can attract global consumers.
In addition, the laws, regulations and policy environments of international markets are also different. When Lei Jun's automotive business expands into international markets, it needs to fully understand and comply with local laws and policies to avoid potential risks.
In short, Lei Jun's business layout faces many challenges and opportunities in the wave of internationalization. Only by continuous innovation and improving its own strength can it succeed in the international market.