A new path for internationalization of catering under the cooperation between Meituan and Taier Pickled Fish

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In this cooperation, Meituan, with its powerful online resources and delivery network, provides Tai Er Pickled Fish with a wider market coverage. Tai Er Pickled Fish attracts consumers with its unique taste and brand image. This strong combination has set a model for the development of domestic catering brands.

From an international perspective, this cooperation is of great significance. Chinese cuisine is gradually gaining more attention around the world. However, there are still many challenges to achieve internationalization.

The first is cultural differences. Different countries and regions have unique food cultures and consumption habits. For example, in Western countries, people's consumption patterns and preferences for fish are quite different from those in China. Therefore, when Tai Er Pickled Fish enters the international market, it needs to make appropriate adjustments and innovations to the dishes to cater to the tastes and needs of local consumers.

The second is brand promotion and marketing. In the international market, brand awareness and image are crucial. Taier Pickled Cabbage Fish needs to develop an effective marketing strategy to convey its brand characteristics and advantages to more potential consumers through advertising, social media and other channels.

In addition, food safety and quality standards are also issues that must be paid attention to during the internationalization process. The laws and standards for food safety vary from country to country, and Taier Pickled Cabbage Fish needs to ensure that its products meet the strict local requirements in order to establish a good reputation and credibility.

However, this cooperation also provides some useful ideas and methods for dealing with these challenges. Through cooperation with Meituan, Tai Er Pickled Cabbage Fish can use Meituan's big data analysis capabilities to understand the needs and preferences of consumers in different regions and provide a basis for the optimization and innovation of dishes. At the same time, Meituan's rich marketing experience and channel resources will also help Tai Er Pickled Cabbage Fish to enhance its brand awareness and influence in the international market.

In the international catering market, some successful cases provide us with reference. For example, international fast food giants such as McDonald's and KFC have achieved great success worldwide through standardized products and services, as well as strong brand promotion. Their experience shows that to achieve the internationalization of catering brands, it is necessary not only to ensure the quality and taste of the products, but also to focus on brand building and market expansion.

For the cooperation between Tai Er Pickled Fish and Meituan, continuous learning and innovation are needed to achieve breakthroughs on the road to internationalization. On the one hand, they need to strengthen their research and understanding of the international market and grasp the market dynamics and development trends; on the other hand, they need to increase investment in research and development and continuously launch new products and services that meet the needs of international consumers.

In short, the strategic cooperation between Meituan and Taier Pickled Fish is a beneficial attempt for the domestic catering industry to move towards internationalization. Although there are many challenges, as long as the advantages of both parties are fully utilized and continuous exploration and innovation are carried out, it is expected to open up a new world in the international market.