Thailand's e-commerce competition and local companies' response: challenges and opportunities from an international perspective

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Prime Minister Setha Thavik has ordered relevant departments to investigate whether Temu complies with the law and pays taxes. This move reflects the Thai government's awareness of protecting local companies and its pursuit of a fair competition environment. From an international perspective, this is not just a problem faced by Thailand, but a situation that many countries around the world will encounter in the process of economic development.

With the rapid development of information technology and the increasing closeness of global trade, internationalization has become an inevitable trend in the development of enterprises. For local Thai enterprises, the strong strength and advanced technology of foreign e-commerce platforms are undoubtedly a huge pressure. However, it is also an opportunity to learn and grow.

Internationalization means that enterprises need to integrate resources and optimize their allocation on a global scale. Thai local enterprises can learn from the successful experience of foreign e-commerce platforms to improve their own technical level and operational capabilities. For example, they can learn their big data analysis technology to understand consumer needs more accurately; learn their logistics management model to improve delivery efficiency and service quality.

At the same time, local Thai companies should also play to their own strengths. Thailand has a unique culture and consumption habits, and local companies are more familiar with these and can launch products and services that better meet the needs of local consumers. In addition, local companies may have more advantages in cooperating with local suppliers and can better guarantee product quality and supply stability.

In the wave of internationalization, cooperation is also an important strategy. Thai local enterprises can establish cooperative relations with foreign e-commerce platforms to achieve complementary advantages. Through cooperation, local enterprises can use the technology and resources of foreign platforms to expand their market share; foreign platforms can also use the local advantages of local enterprises to better integrate into the local market.

However, internationalization is not always smooth sailing, and there are many risks and challenges. For example, laws and regulations, cultural differences, market demands, etc. in different countries may hinder the internationalization process of enterprises. On the road to internationalization, Thai local enterprises need to fully understand the situation of the target market and formulate reasonable strategic plans.

In short, in the context of internationalization, Thai local enterprises must not only bravely face challenges, but also be good at seizing opportunities, and enhance their competitiveness and achieve sustainable development through continuous learning, innovation and cooperation.

From a broader perspective, internationalization is of great significance to a country's economic development. It can promote the optimal allocation of resources, promote technological innovation, increase employment opportunities, and improve people's living standards. But at the same time, it also requires the government and enterprises to work together to deal with possible problems and achieve healthy economic development.

For Thailand, how to find a development path that suits itself in the wave of internationalization is a topic that requires in-depth thinking and exploration. The government should formulate reasonable policies and create a good business environment; enterprises should continuously improve their own strength and actively participate in international competition. Only in this way can Thailand show its charm and strength on the international stage.