Automobile industry: As internal competition intensifies, who will become the future king?

2024-08-28

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Automotive industry: Opportunities and challenges coexist, new technologies lead innovation

The global automotive market is undergoing a profound transformation. The rapid development of emerging technologies and the promotion of environmental protection policies have brought challenges to traditional fuel vehicles. The rise of new energy vehicles (NEVs) has injected new vitality into the automotive industry and also brought about a new competitive landscape.

Geely Auto and XPeng: Leaders and Followers

As one of the world's leading automobile manufacturers, Geely Auto and XPeng occupy an important position in the global market with their strong technical strength and product innovation.

Geely: 2 million units target, overseas expansion strategy

Based on the excellent performance in the first half of the year, Geely Group raised its full-year sales target to 2 million vehicles, from 1.9 million vehicles previously. In addition to Zeekr's annual target of 230,000 vehicles, Geely's brand target is 1.48 million vehicles and Lynk & Co's is 290,000 vehicles.

Fierce market competition: regulatory policies, technological innovation

However, Geely Auto has not had a smooth journey. The EU draft decision on imposing final anti-subsidy duties on pure electric vehicles imported from China has Geely's tax rate as high as 19.3% among the three sampled companies. With the tariff adjustment, Geely's sales in the European market may be greatly affected.

In addition, new technologies, new policies and market competition have also brought challenges to Geely. The uncertainty of regulatory policies and intensified market competition have forced Geely to constantly explore new breakthroughs.

XPeng: Technological innovation leads new energy vehicles

XPeng is also actively deploying in the field of new energy vehicles. The company focuses on technological innovation and continues to launch new products. For example, XPeng entered a strong product cycle in the third quarter and will launch a series of new cars to cope with market competition.

Future development trends: electrification and intelligence

Looking ahead, the automotive industry will face even greater opportunities and challenges. Electrification and intelligent technologies will continue to drive industry development and have a significant impact on corporate development models.

Conclusion:

In the field of new energy vehicles, technological innovation and product quality are the ultimate competitive advantages. Only by continuously improving product quality and actively responding to market changes can we stand out in the fierce competition.

Keyword analysis:

By analyzing the above keywords, we can better understand the development status and future trends of the automotive industry and provide decision-making support and strategic guidance for enterprises.