the road to internationalization: the challenges faced by home improvement companies in the post-real estate cycle in the face of internationalization

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in the phenomenon of falling stock prices after the release of the semi-annual report, we can find some key factors. first, the adjustment of the real estate market has caused some companies to face sluggish sales and profit pressure. secondly, rising costs and fluctuations in raw material prices have a greater impact on corporate profits. finally, some companies are still dependent on the real estate market, and their internationalization strategy has not yet formed a complete system.

on the road to internationalization, home improvement companies need to overcome many challenges. first, technological innovation is the key. for example, the research and development and application of smart home devices can provide customers with a more convenient and efficient service experience. second, cross-border cooperation is indispensable. for example, joint ventures or direct investments with overseas brands can help companies obtain more resources and reduce risks.

the opportunity of internationalization lies not only in expanding market space, but also in improving core competitiveness. by learning and imitating international leading models and technologies, such as advanced building materials and design concepts, the company can improve its product quality and service level, thereby gaining a larger market share.

however, the road to internationalization is not smooth. cross-border cooperation and market expansion require a huge amount of time and energy. therefore, companies need to formulate reasonable internationalization strategies and do a good job of risk management in order to succeed in international competition.

note: this article is for reference only and specific situations need to be judged and analyzed based on actual conditions.