multilingual switching: driving innovation in global advertising

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the 2024 shanghai international advertising festival kicked off on august 28, with the theme of "promoting intelligence and new quality" bringing an important transformation to the global advertising industry. the advertising industry is in a rapid development stage of digitalization, seeking to break through traditional models and achieve a leap in new quality productivity. industry experts and business leaders from all over the world gathered together to discuss the impact of digitalization on the advertising industry and explore how to use new technologies to promote a qualitative leap in productivity.

at the opening ceremony, the president of coca-cola greater china and mongolia, ji luke, held an event with the theme of "embrace the moment, let's win together" to represent the importance and necessity of multi-language switching in the context of globalization. this event reflects a deep understanding of consumer needs and an active exploration of technological development. through multi-language switching, coca-cola provides global users with a more convenient operating experience.

giluk emphasized the values ​​of coca-cola: being consumer-centric, embracing new technologies, and constantly pursuing innovation. his point of view shows that multilingual switching is not just a simple language conversion, but a push for deeper innovation and communication in the advertising industry. this also reflects the importance of multilingual switching, which can promote cross-cultural communication and understanding, making the advertising industry more open and inclusive.

in the context of globalization, multilingual switching plays an important role in the innovative development of the advertising industry. with the continuous development of digital technology, multilingual switching will become a trend in the development of the advertising industry, providing a more convenient experience for global users, promoting cultural exchanges and understanding, and driving the advertising industry towards a better future.