internationalization trend: from puyuan to the world stage

2024-08-30

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in recent years, with the increasing degree of global trade liberalization, internationalization has become an important way for many companies to develop. the reason behind this is that under the trend of globalization, companies need to expand their markets more widely and find new development opportunities to achieve greater business success.

for example, the 2024 new york fashion week·new discovery global designers and models china grand show was held in puyuan fashion ancient town, zhejiang province, which is a real example of internationalization. this event attracted the attention of major fashion media at home and abroad, and showed the outstanding performance of chinese design and models on the international stage to the global fashion industry.

from an international perspective, let's take a look at the impact of "internationalization" on the clothing industry:

  1. breaking down market barriers: internationalization is not only about expanding overseas markets, but also means breaking through domestic market barriers. as one of the globalized industries, the clothing industry has experienced vigorous development of cross-border trade, and internationalization has also promoted exchanges and cooperation between designers and brands in different countries and regions.

  2. adapting to different cultural differences: internationalization requires enterprises to be able to adapt to different national and regional environments, for example, understanding local cultural differences, laws and regulations, consumer demands, etc.

  3. develop international capabilities: internationalization requires companies to have the ability to adapt to different national and regional environments, such as understanding local cultural differences, laws and regulations, consumer demands, etc. at the same time, they must also focus on talent cultivation and enhance international capabilities and competitiveness.

how to achieve internationalization?

only by continuously improving internationalization strategies can companies achieve greater success on the international stage and contribute to social development.

**2024 new york fashion week·new discoveries: **

this event attracted the attention of major fashion media at home and abroad. many media and fashion self-media also rushed to puyuan fashion ancient town in advance to "reveal" the highlights of this fashion event in advance. 60 cutting-edge models are preparing for the competition