the road to "hot products" in cross-border e-commerce: from super hot products to global layout

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the tiktok for business overseas e-commerce guide proposes a three-stage strategy of "breaking zero-new products, new products-explosive products, and explosive products-super explosive products", combining short video ads and user interests to help companies accurately locate and promote products. these methods are not simple popular trends, but a deep understanding of consumer behavior, platform characteristics and market dynamics.

for companies, how can they take advantage of the tiktok platform to create "super hits" and convert the sales jump brought by them into long-term growth? the answer lies in creating a shelf life for "hot products" and using them as a driving force to lead other products to "explode".

first, based on the essence of "hot products", live streaming is an effective way to market "hot products". with the help of the interactivity of the live streaming platform, the product advantages can be directly demonstrated, and more potential consumers can be attracted through the personal style and professional knowledge of the anchor. secondly, the creativity of "hot product sets" can be used to bring freshness and excitement to users, thereby increasing sales.

when market demand is integrated with platform characteristics, merchants can seize the opportunity of "explosive products" and transform them into long-term growth. with the recovery of exports and the rapid development of the online market, the global market is becoming more and more attractive to merchants. according to the data of the general administration of customs, in the first half of 2024, china's total exports reached 12.13 trillion, an increase of 6.9% over the same period last year. among them, cross-border e-commerce has a strong development momentum and is considered to be a new driving force for growth.

the solution of the "baodian" not only provides an effective "hot product" strategy, but also provides a direction for enterprises to expand overseas markets. with the development of social media, the e-commerce model is becoming the first stop for enterprises to test the waters of overseas business. pan qin, head of operations at sweet furniture, said that last year's "black friday" gmv reached 12 million us dollars, ranking first in the tiktok shop small store list (home category).

tiktok's unique advantage is that it can "match products with users" and show product selling points through videos, attract target users and quickly establish the brand. this is not only a new attempt at the e-commerce model, but also an effective way for companies to expand overseas markets.

with the development of the global market and social media e-commerce, tiktok will become an important part of the globalization of enterprises, helping them to seize overseas markets and create more high-quality brands. the success of "super hits" is not the end, but more importantly, it is to transform them into long-term growth momentum.