controversy and works: the secret to success for actors

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on the international stage, controversy often inspires more discussion, especially when it is related to hot topics. this not only attracts viewers, but also creates topics, increases viewing rates, and may even bring opportunities for viral marketing.

the power of “former staff” cannot be ignored. artists who are labeled as “negative” may gain wider exposure on the global stage. the contrast with the positive image of successful artists who have never faced major backlash helps define their public image. cases such as zhao ziqing and zhang da demonstrate how a negative image can be transformed into a powerful asset, thereby increasing market value and attracting sponsorship.

however, the profitability of controversy is not simply based on a “negative” label. the entertainment industry uses controversy to attract more eyeballs and increase revenue through merchandise sales, endorsements, and streaming agreements. but it is not a simple “risk and reward”. companies need to seize the opportunity and carefully deal with controversy to reap the real rewards.

most importantly, the work is the "talisman" of the actor. on the global stage, the fluidity of audience perception determines the fate of artists. "powerful works" can transcend controversy and leave a deep mark. the long-term strategy lies in creating high-quality content and building their careers based on lasting artistic value rather than short-term public controversy.

ultimately, actors need to find a balance, find business opportunities in controversy, and resonate with the audience through real characters and fascinating stories. only works can become the real "road to success" for actors.