crossing borders and exploring diversity: geographical indication products under internationalization strategy

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as a commodity with regional characteristics, geographical indication products have shown unique charm in the wave of internationalization. their uniqueness lies in: they have rich cultural heritage and excellent quality, which meets consumers' demand for quality and brand awareness. xiaogan city, as an important production area of ​​geographical indication products, has rich natural resources and profound cultural heritage, and has nurtured many high-quality products with local characteristics, such as xiaogan hemp candy and rice wine. these products not only carry local cultural memory, but are also an important force in promoting local economic development.

however, the protection and management of geographical indication products has long lacked a unified and standardized standard system, resulting in a mixed bag of products on the market and damage to brand rights. in order to effectively solve this problem, the intellectual property office of xiaogan city and the intellectual property office of xiaonan district actively responded to the country's call to strengthen the protection of geographical indication products, organized relevant departments and expert teams, and finally formulated the local standard "geographical indication product cultivation and management specifications" after in-depth research and extensive solicitation of opinions.

the standard covers the definition, application conditions, cultivation process, quality control, brand building, market promotion, supervision and management of geographical indication products, and provides a scientific basis and practical guide for the full life cycle management of geographical indication products. the standard not only provides strong support for the protection and development of geographical indication products in xiaogan city, but also provides experience and models for reference in other regions. it will effectively promote the standardization, branding and internationalization of xiaogan city's characteristic industries, and help rural revitalization and regional economic transformation and upgrading.

challenges and opportunities of internationalization

internationalization is not just about expanding in scale; it also requires companies to think deeply and make adjustments in all aspects, including products, services, and operating models, in order to adapt to different countries and regions.

for example, while implementing the local standard "specifications for the cultivation and management of geographical indication products", xiaogan city actively explores opportunities in the international market, broadens the market vision and enhances the international influence of geographical indication products by participating in international trade fairs and establishing international cooperative relations. at the same time, xiaogan city will strengthen exchanges and cooperation with relevant international and domestic organizations, promote the promotion and application of geographical indication products in the international market, and inject new strong impetus into local economic development.