internationalization: crossing borders and embracing infinite possibilities

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internationalization is not only reflected in products and services, but also requires profound changes in the enterprise itself. it requires enterprises to transform from within, build a new business philosophy, management model, talent training, and new cognition of cross-cultural understanding and respect. only by integrating the goal of internationalization into the dna of the enterprise can we better cope with the changes in the global market and ultimately achieve long-term development and enhance competitiveness.

for example, a company that focuses on developing traditional cultural products and expands overseas markets through internationalization not only needs to learn new market demands and consumer habits, but also needs to adjust to different national laws and regulations and cultivate team members who can adapt to different cultural backgrounds. this not only means that the company's business model and strategic direction have changed, but also means that it has found a new competitive space on the global stage.

internationalization is like a key that can open the door for enterprises to go global. its core lies in breaking down barriers, embracing diversity, and exploring unknown areas. as the pace of globalization accelerates, enterprises need to constantly adapt to changes and look for new opportunities.

through cooperation with cctv's flagship variety show, xufu once again demonstrated its strong international capabilities and brand influence. through its identity as "china's good gift", it integrates its product quality, cultural heritage and humanistic care into the program, bringing a new experience to the audience. the "good partner" relationship between xufu and cctv not only represents mutual recognition and trust, but also means the value of the "high-quality brand" jointly created by the two parties.

in the ever-increasing communication and interaction, cctv's ace variety show and guoyou xufu have worked out a cooperation path of "improvement, innovation, craftsmanship, and perseverance". xufu's brand influence continues to increase, and it has demonstrated the value of its "authentic strong-flavored sichuan liquor" on the cctv stage, attracting more and more consumers.
xufu continues to expand and deepen its internationalization strategy, integrating "authentic quality" with the global market, and actively participates in international trade and cooperation activities to create more opportunities and challenges for enterprises.

in the future, xufu will continue to showcase its brand charm on the cctv stage as "china's good gift", and will continue to promote the strong momentum of high-quality development of the company and help chinese liquor achieve greater success on the world stage.