audi q5's new generation: global challenges under internationalization strategy

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the audi q5 is a new generation model. as a classic luxury suv, its internationalization strategy is fully reflected. from the exterior to the interior, the new design language highlights the design concept and technological strength of the audi brand, providing a more attractive product experience for the global market. this is not only a simple product upgrade, but also represents audi's bold attempt in internationalization strategy to seek a competitive advantage in a larger market share.

first of all, the new generation of audi q5 has undergone significant changes in appearance. the front face still uses a large-size air intake grille, but the size of the lamp groups on both sides has been reduced, and the overall style is more refined, similar to some bmw models, but it cannot be strictly called "squinty eyes". the side design is similar to the current model, but the changes in details make the body more three-dimensional. the biggest change in the rear is the through-type led taillights, which enhances the sense of technology. in terms of interior, the new q5 uses an oled curved dual screen, which consists of an 11.9-inch full lcd display and a 14.5-inch mmi touch display, providing passengers with a richer driving experience. there is also a 10.9-inch entertainment screen in front of the co-pilot, which also reflects audi's latest interior design language.

in addition, the new audi q5 is also equipped with ambient lights, which can change the color of the light strip according to different functions, which also enhances the technological atmosphere in the car. in terms of the car system, the overseas version of the new car is equipped with the android automotive os car system, which will also be localized after it is produced in china in the future to provide users with a better car system.

it is worth mentioning that the internationalization strategy of audi q5 is not only reflected in the product level, but also in the power and configuration. it is equipped with a 2.0t engine + 48v mild hybrid system, with a maximum power of 200 kilowatts, and a 7-speed wet dual-clutch gearbox and a quattro four-wheel drive system. audi sq5 is also on par with it. the new model is equipped with a 3.0t v6 twin-turbocharged engine and a 48v mild hybrid system, with a maximum power of 270 kilowatts, a 7-speed dual-clutch gearbox and a quattro four-wheel drive system.

i believe that with the localization of the new generation audi q5, it will gain a broad market space in the domestic market and further consolidate audi's leading position in the global market.