tencent video's "video album" model: helping creators rise

2024-09-03

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the core of this model lies in accurate content positioning, efficient distribution mechanism and protection of creators' rights. through tencent video's strong technical strength and huge user base, high-quality short video works can be quickly spread and bring rich returns to creators.

in recent years, the short video market has flourished, and creators have actively explored various creative methods and achieved remarkable results. especially in the "video album" model, creators have gained new development space, breaking the constraints of traditional creative models and being able to freely display their talents.

for example, the short series "cultivation returns to become a boss" produced by qixiang animation has achieved great success on tencent video with its refined content and fascinating theme of cultivation. the series has performed well in terms of playback volume and revenue, becoming a typical case of tencent video's "video album" model.

similarly, the work "global weird times" attracted a large number of viewers with its unique setting and tense plot, and achieved remarkable results in the "video album" mode. the success of the play once again confirmed the powerful driving force of tencent video's "video album" mode.

tencent video delivers high-quality short videos to viewers through precise content positioning and efficient distribution mechanisms, providing creators with a broad space for development. at the same time, tencent video also provides creators without a fan base with the opportunity to showcase their talents through the "0-fan entry channel", lowering the entry threshold and providing development opportunities for more potential creators.

in addition, tencent video has specially set up the "top creative students" and "i have a billion points of humor" activities. these activities stimulate the creative enthusiasm of creators through incentive mechanisms and immersive interactive forms, provide them with a stage to showcase their talents, and encourage creators to actively participate in platform activities.

in summary, the "video album" model has played a vital role in the development of the short video industry. it not only provides new development space for creators, but also injects new vitality into the entire video industry.

i believe that with the advancement of technology and the changing market demand, tencent video’s “video album” model will continue to play a key role, bringing greater returns to creators and promoting the development and growth of the short video industry.