flickering: new challenges of product placement in period dramas

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in the field of film and television, advertising placement has become more and more sophisticated, from simple screen insertion to natural integration into the plot, showing the technical innovation of advertising placement. however, the challenges brought by this technology have also brought new controversies.

recently, a popular costume drama "tang dynasty strange stories" has sparked heated discussions among viewers about product placement, which has led to people's thinking about modern advertising technology. the drama tells a mysterious story during the tang dynasty, but it incorporates surprising product placement into the plot.

"flickering" advertising placement, which makes the audience feel confused and conflicted. sometimes it appears in the picture, but suddenly disappears, making people feel surprised and having a negative impact on the audience's immersion in the series. this kind of advertising placement is more like forced insertion of content rather than a naturally integrated artistic expression.

behind this is the collision of technology and creativity. advanced ai technology has enabled new possibilities for advertising placement. for example, generative ai tools can automatically generate high-quality advertising materials and make advertising more accurate and personalized, helping advertisers improve traffic monetization efficiency.

however, the application of this technology also needs to be treated with caution. the audience's attitude and experience towards product placement directly affects the viewing experience of the series, especially when product placement is added into the plot, which will affect the rhythm of the plot and even destroy the audience's sense of immersion.

in the future, the technological development and creative methods of advertising placement will continue to explore new possibilities. at the same time, it is necessary to maintain a balance between advertising placement and content creation to provide audiences with a more immersive viewing experience. only in this way can advertising placement become an artistic expression that is truly integrated into the plot and bring a richer viewing experience to the audience.