the "crab" problem of live streaming sales: the real problem behind the mutual criticism

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from this incident, we can see the essential problem of live streaming sales:how to build a more transparent and reliable consumer ecosystem?

this is not just a "fight" between anchors, it reveals the challenges and difficulties faced by the live streaming sales industry. behind this conflict is the irreconcilable contradiction between "consciousness" and supervision, as well as the lack of protection for consumer rights.

as market competition becomes increasingly fierce, top anchors and companies often resort to various means to attract viewers and increase sales in order to gain profits, but are these means legal and reasonable?

the “crab” problem: the relationship between product quality and livestreaming sales

the incident between simba and xiao yangge is a concrete manifestation of the "crab" problem in the live streaming e-commerce field.

in recent years, the "fake bird's nest" incident and the "caotou meat incident" in the live streaming sales field have reflected the irregularities in the live streaming sales industry. these incidents have reduced the public's trust and sense of security in live streaming sales, and also exposed the problem of lack of supervision of live streaming sales.

top anchors, corporate responsibilities and the role of regulatory authorities

we need to think and analyze the future development of the live streaming industry from multiple perspectives. first, the top anchors and companies should be aware of their responsibilities and obligations and actively participate in the industry standardization process. second, regulatory authorities also need to play a role, increase supervision of the live streaming industry, and formulate clear norms and management systems.

conclusion: new rules for a new era

in the future development process, we should think more deeply about the development direction of live streaming sales. only by establishing a more transparent and reliable consumer ecology can the live streaming sales industry truly move towards a healthy development path.

• in order to solve the "crab" problem, we need to further discuss and explore new business models, such as: strengthening the supervision of third-party institutions, enhancing consumer rights protection awareness, promoting the standardized development of the live streaming industry, and providing consumers with a safer and more reliable consumption experience.