popularizing financial knowledge: ping an life insurance hunan branch actively practices "finance for the people"

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the goal of this activity is to popularize financial knowledge at the grassroots level, so that residents can truly feel the responsibility and mission of financial workers. in order to achieve this goal, ping an life insurance hunan branch fully utilized the organizational advantages of the ping an volunteer association and selected a number of internal and external colleagues with strong business skills and rich experience to form the "ping an financial knowledge volunteer lecture group". a financial knowledge publicity booth was set up in the party and mass cultural center of lianhua community, lianhua town, and various financial knowledge display boards were placed. party member volunteers took the lead in conducting financial education lectures at the grassroots level, popularized the eight rights and personal information protection to the villagers through carefully designed fun games, and practiced the responsibility and mission of financial workers with practical actions.

in addition to the "ping an financial knowledge volunteer lecture group", the event also invited tang bei, deputy captain of the yuelu criminal investigation team of changsha public security bureau and director of the yuelu anti-fraud center, to participate in the public welfare lecture + online live broadcast. through the form of online live broadcast, tang bei explained the hot topics such as the types, methods, harms of online fraud and how to effectively prevent and deal with it, giving residents and live broadcast viewers a vivid lesson.

in addition, hong zhiqiang, a member of the supervisory committee and full-time lawyer at hunan yueyi law firm, also participated in the online live broadcast, using cases to popularize legal knowledge, help consumers enhance their risk awareness, identify criminal scams, and build a strong anti-fraud "firewall."

during the event, ping an life insurance hunan branch also innovatively created a unique "financial promotion caravan" to play lively and interesting financial knowledge education and promotion videos. the video converts complex financial concepts into easy-to-understand language, penetrates into areas far away from township outlets and difficult to cover by centralized publicity, and promotes financial education to the grassroots people.

in order to make financial knowledge closer to the lives of villagers, ping an life insurance hunan branch also went deep into the villages and towns to carry out the "i paint the wall for the villagers" activity. by designing and producing rich financial knowledge cultural walls, it more intuitively popularized the eight rights of financial consumers to the villagers.

in addition, ping an life insurance hunan branch also produced easy-to-understand financial knowledge information, which was broadcast in a loop through the "village-to-village" radio program to maximize the publicity advantages, making financial knowledge easy to understand and accept, helping grassroots people to learn more about financial knowledge and financial services, and was highly recognized by the people on the scene.

after the event, ping an life insurance hunan branch will continue to adhere to the people-centered value orientation, integrate consumer rights protection into every aspect of business operations, firmly establish the concept of finance for the people, continuously innovate financial education and publicity methods and means, improve the pertinence and effectiveness of financial education, and help enhance the people's sense of gain, happiness, and security.