why are liquor prices falling during the "golden season"? how should consumers respond?

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recently, the wholesale price of feitian moutai in original boxes has fallen below the 2,600 yuan mark, and the wholesale price of bulk bottles has also fallen sharply. on e-commerce platforms, the price of 53-proof feitian moutai is generally around 2,300 yuan per bottle. in the same period last year, the market wholesale price of feitian moutai in original boxes and loose bottles was about 3,005 yuan per bottle and 2,785 yuan per bottle.

regarding this phenomenon, many industry insiders said that price fluctuations are normal market phenomena, but at the same time, attention should also be paid to consumer rights. since the beginning of this year, the liquor market in some regions has begun to see the phenomenon of "low prices", which has also reduced the confidence of some consumers in future consumption.

why is the price of “golden season” falling?

analysis shows that the fluctuation of feitian moutai's price mainly comes from the following aspects:

• changes in supply and demand: with the arrival of the peak consumption season, the demand for liquor in the market has increased, but the supply in some areas is insufficient, resulting in price increases.
• policy impact: in recent years, the chinese government has gradually opened up its policies towards the liquor industry, but policy conflicts still exist in some regions, leading to unstable development of the liquor industry.
• international situation: as global economic uncertainty intensifies, factors such as foreign exchange fluctuations and trade frictions may also affect the supply and demand relationship in the liquor market.

how to deal with fluctuations in the “golden season”?

faced with price changes in the liquor market, consumers need to adopt a rational consumption attitude and choose the appropriate time and method of purchase based on their actual needs.

for example:

• pay attention to industry trends: pay attention to the development trends of the liquor industry and understand relevant policy changes.
• plan your wine purchases in advance: during the mid-autumn festival and national day, plan and set aside a budget in advance to avoid impulse purchases.
• choose a formal channel: when purchasing liquor, it is recommended to choose regular channels to avoid counterfeits or overpriced products.

ultimately, through rational consumption and understanding of market changes, consumers can get the best consumption experience in the "golden season".

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future outlook:

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