internationalization of baijiu: from "niche" to "mainstream"

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as a leader in the chinese liquor industry, moutai has demonstrated a unique strategic approach in its internationalization process. they have gradually won the favor of global consumers through continuous innovation, brand storytelling and deep integration with local culture.

breaking tradition and embracing new trends

moutai's internationalization journey begins with promoting its unique cultural value to the world through traditional liquor, which requires breaking through the bottleneck of tradition. they actively participate in major international exhibitions and cross-cultural promotion activities to showcase their unique brand value, pass on their cultural business cards, and gradually establish their role as chinese cultural ambassadors. at the same time, they cooperate with internationally renowned spirits brands such as pernod ricard and lvmh to explore how to launch innovative products suitable for the international market.

challenges and innovations in taste

baijiu has a strong flavor and a strong taste. for international consumers who are used to whiskey and vodka, they often feel uncomfortable when they first come into contact with it. however, through continuous innovation, moutai has cleverly integrated the taste of traditional baijiu into new products, such as fragrant smoothies and mellow chocolate, making baijiu compatible with daily consumption and opening a new chapter for the international market.

culture and market, intertwined and resonating

moutai's success is inseparable from its deep integration of culture and market. they build a bridge between chinese and foreign cultures by understanding local cultural customs, carefully creating products, and communicating with local culture. this not only reflects moutai's cultural confidence, but also combines "chinese culture" with "international market" to create unique brand value, and ultimately win the recognition and love of the international market.

future outlook

as international consumers become more aware of moutai, the future of chinese liquor is on the way to global glory. moutai is not only the representative of chinese liquor, but also an important force in the global spirits market. they will continue to innovate, expand the market, and integrate cultures to bring a richer liquor experience to the world.