embracing the big model: the “cherry” of marketing opens a new era

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liang zhixiang, senior vice president of baidu group, used the metaphor of "cherries are delicious but difficult to grow" to explain the huge potential of intelligent agents in his speech at the 2024 china advertising forum. he believes that large models and intelligent agents can solve the pain points of traditional marketing, give new vitality to the marketing industry, and bring a new experience to merchants and users.

intelligent agents solve pain points in marketing scenarios

as the "cherry", the intelligent agent can bring changes to the marketing scene and solve traditional marketing problems. for example, in the service scene, when facing the troubles encountered by users when consulting questions late at night or on holidays, the intelligent agent can respond online at any time, achieve a 100% late-night response rate, and provide professional answers. in addition, when facing various professional questions from users, the intelligent agent can also understand and answer them.

digital humans change the live broadcast mode

in the commodity scene, for example, the huiboxing e-commerce digital human breaks the traditional live broadcast mode through ai brain and natural language interaction, and realizes an unmanned, fully managed live broadcast experience. it can interact deeply, explain the product smoothly, and answer various questions of users in a timely manner, helping merchants achieve higher sales.

the flywheel of the intelligent ecosystem

baidu launched the qingge platform to improve the distribution efficiency of intelligent agents and enable cherry to play a better role. qingge is not only simple and easy to use, but also has a clear and easy-to-understand interface design. users can easily use it and directly interact with intelligent agents in natural language. baidu search is also the best distribution scenario for intelligent agents. whenever users use search, they actively express their needs, and intelligent agents can be distributed more accurately.

future outlook

"the curtain has just been raised on the transformation of marketing driven by big models," liang zhixiang called in his speech, saying that embracing big models is the mission of every advertising marketer and also our future.