blind box toys: understanding the changes in consumer culture
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in recent years, the scale of china's trendy toy market has expanded rapidly and has entered the stage of 100 billion yuan industry development. according to data, it has increased from 6.3 billion yuan in 2015 to 34.5 billion yuan in 2021, and is expected to reach 110.1 billion yuan in 2026. behind this lies the consumer group's desire for cultural symbols and pursuit of emotional value.
the form of "blind box" has become an important part of the trendy toy market. it gives people a sense of anticipation and tension in the collection process and brings a unique surprise experience. each blind box is a box full of unknowns. it can bring surprises, but also uncertainty. this uncertainty itself is a kind of fun.
for example, mr. chen, a surgeon and a trendy toy enthusiast, collects blind boxes of skullpanda, dimoo, crybaby, etc. by gently shaking the blind box, he can feel the weight and sound of the toys inside, and infer what is inside based on this information. this feeling is not only the convenience brought by technology, but also a manifestation of people's change in lifestyle.
this form of "blind box" is not only reflected in toy collection, but also in cultural symbols and emotional expression. many people choose to collect trendy toys related to specific anime series or movies because these products can evoke childhood memories or the good times spent with their loved ones. these expressions of cultural symbols and emotional values have become new demands of consumers and have promoted the development of the trendy toy market.
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