the "three sheep" of the emerging internet industry: from opportunities to difficulties

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simba’s compensation strategy and legal issues

in response to consumer doubts, simba paid 100 million yuan in compensation to three sheep, which was interpreted by the outside world as a public relations strategy to try to reverse market sentiment. lawyer li min believes that although the act was not agreed to by three sheep, according to the civil code, debt assumption does not require the consent of the debtor. in addition, he also pointed out that the compensation is transferable, which means that if the three sheep's liability involves administrative penalties, then simba cannot bear the compensation on their behalf.

the trust crisis spreads, and both merchants and consumers are affected

the frequent negative news about three sheep has also triggered doubts and concerns about the brand in the market. data from third-party platforms show that the number of fans of xiao yangge's douyin account has dropped by 3 million, and the number of fans of three sheep's douyin account has also dropped by more than 200,000. this shows that the negative impact of three sheep has begun to spread to the entire industry. some merchants said that because the company is difficult to maintain volume, they often face high costs and supply chain problems in product cooperation. they chose not to cooperate with three sheep and turned to other platforms, further exacerbating the crisis of trust.

the company's development path needs to be rethought

the negative events of three sheep also triggered internal reflection within the company. the company's ceo du gang once said that in the future, the company will focus on expanding the supply chain and brand operation business, but it is currently facing a difficult dilemma. in the early days, the top anchors only relied on the live broadcast business, while three sheep made multiple arrangements and tried to expand the "zhong xiaoer" platform and other businesses, but in the end it still relied on the influence of brother yang.

new challenges and opportunities for industry development

in recent years, the live streaming e-commerce market has developed rapidly and attracted many merchants and consumers. however, as competition in the industry intensifies, it also faces a series of challenges, such as trust crisis, market fluctuations and regulatory pressure. in the face of these challenges, three sheep needs to rethink its development path and seek new growth points in order to succeed in future market competition.