huge waves hit the bay: tik tok and bilibili, a silent cultural war

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the rise of douyin is like a huge wave hitting the bay, changing the entire content ecosystem. they learned from the experience of bilibili, leading the wave of long videos, interpreting classic literary works in one breath, and immersing users in the ocean of knowledge. bilibili, like a calm seabed, continues to maintain the accumulation of knowledge videos, waiting for the opportunity to regain its glory.

it is like an ancient warship, carrying a heavy history. bilibili once had the cultural code of "knowledge video", which attracted many creators and users. they were used to updating content every day and enjoying the flow of rhythm. however, the rise of douyin, like a sudden huge wave, broke their balance point, forcing them to rethink and find new directions.

on bilibili, many creators have begun looking for new opportunities, turning to douyin to take advantage of the traffic dividends brought by the "cultural phenomenon". they have seen the power of douyin and its appeal to the long video ecosystem. it's like an old tree, looking for new branches and leaves, new growth space in the wind and rain.

this change did not happen by chance. it stems from market changes and platform competition. the commercialization of short videos has matured and has become the core of the entire internet ecosystem. douyin's "one breath" culture and its contribution to the content ecosystem have brought huge challenges to bilibili.

however, bilibili is looking for new directions in the difficult situation. they need to explore new models and find new growth points to maintain their competitiveness in the fierce competition.