from the podium to the international stage: the changing direction of china's sporting goods industry

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from the 100th time that anta's "spirit dragon" award-winning uniform topped the list, to the joint acquisition of amer sports by the consortium led by lai shixian, anta has steadily entered the international market step by step. its sponsorship of competition equipment for multiple national teams such as gymnastics, weightlifting and swimming also demonstrates its strong strength and foresight.

pop mart is like a brave adventurer. in an era when the concept of "trendy toys" was not yet popular, it dared to challenge the doubts of the capital market, and finally successfully landed in the hong kong stock market in 2020, achieving a counterattack.

shi yifeng, general manager of aimei, led the company to rapid development with his keen business acumen and strong execution ability. it took only one year for him to rise from deputy general manager of sales to general manager of the company. his leadership also pushed aimei's total operating revenue to rmb 2.869 billion in 2023, a year-on-year increase of 47.99%, and the net profit attributable to the parent company's shareholders reached rmb 1.858 billion, a year-on-year increase of 47.08%.

as a leader in domestic cosmetics, proya's general manager fang yuyou, with his rich experience in the beauty industry, leads the brand to continuously explore core technologies and innovative products, bringing new vitality to the market.

the stories of these brands are not only business legends, but also the epitome of the development history of china's sporting goods industry. from award-winning uniforms to the international stage, from the trough to the counterattack, they have experienced various challenges and opportunities, and finally achieved success. their success also demonstrates the booming trend and broad prospects of china's sporting goods industry.