the digital twin era: ai empowers manufacturing

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coca-cola is the first brand to use the generative ai provided by omniverse and nim microservices for marketing scenarios. they use natural language input instructions to quickly create customized 3d assets and apply them to localized marketing in global markets. this approach greatly improves the efficiency and accuracy of advertising creativity.

wpp's intelligent marketing operating system integrates ai technology with advertising creation to provide customers with more efficient, automated and accurate advertising content creation solutions. wpp simplifies the advertising production process and creates new creative tools for its customers through technologies such as the omniverse development platform and openusd.

foxconn is also a beneficiary of digital transformation. through nvidia nim microservices and the omniverse platform, a virtual digital twin factory has been built, enabling engineers to define processes and train robots in a virtual environment, thereby improving the factory's automation level and production efficiency. this technology not only saves time, cost and energy, but also brings new production models and development paths to foxconn.

in addition, electronic manufacturers such as delta electronics, mediatek and pegatron are also using nvidia ai and the omniverse platform to build digital twins of their factories. xiaopeng motors used the omniverse platform in its design process, which helped it overcome the bottlenecks of traditional workflows by introducing vehicle development workflows into the virtual world, and ultimately achieved more innovative product design solutions.

from industry to advertising, from manufacturing to technology, ai-enabled digital twins are changing our perception and operation of the real world. with the continuous advancement of technology, there will be more new application scenarios and breakthroughs in the future, which will promote digital twin technology to become an indispensable part of the real world.