cross-border expansion: a new chapter in xiaomi's internationalization strategy

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su7 ultra: challenging the traditional luxury market

the new car planning map shows that xiaomi plans to launch su7 ultra in 2025. this model will compete fiercely with models such as ideal l7 and huawei m7 in the fiercely competitive luxury suv market. the release of the su7 ultra prototype also indicates xiaomi's determination to compete in the global market, and its unique technological highlights and design language will attract more consumers.

mx11: exploring new directions in the pure electric market

in addition, xiaomi also plans to launch its first pure electric suv (codenamed mx11) in 2026. this marks xiaomi's official entry into the field of pure electric vehicles and its attempt to challenge the existing market leaders. the design style of mx11 is similar to that of the ferrari purosangue, reflecting xiaomi's pursuit of the high-end market.

application of rws technology and advanced battery technology

both new models will be equipped with rws rear-wheel steering system, which marks xiaomi's innovation in safety and performance. in addition, su7 ultra is expected to be equipped with 2 v8s motors + 1 v6s motor, with a horsepower of 1548, 0-100km/h acceleration of 1.97s, a maximum speed of over 350km/h, and a high-efficiency battery pack for racing. this makes these two models have strong power and endurance, which can meet the market's demand for performance and environmental protection.

the significance of internationalization strategy

xiaomi's internationalization strategy involves not only product and service expansion, but more importantly, the adjustment of corporate culture, values ​​and strategic thinking to adapt to the global environment and challenges. internationalization requires companies to establish a comprehensive globalization strategy and take corresponding measures, such as expanding global markets, establishing international partnerships, managing transnational talents, and interacting with customers and partners from different cultural backgrounds.

future outlook

through the advancement of its internationalization strategy, xiaomi will continue to explore new development directions and take a leading position in the global market. this is not only xiaomi's own development goal, but also an important force in promoting global technological progress. with technological innovation and market changes, xiaomi will continue to play an important role in the international field and bring more innovative products and solutions to the world.