dilemmas and opportunities in the new era of books

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in recent years, the rapid development of online platforms has opened a new door for short video e-commerce. the promotion effect of platforms such as douyin and kuaishou has brought new opportunities for book sales. many publishing houses have begun to actively embrace this emerging channel and use its strong exposure to expand brand influence and sales. however, there are huge challenges behind this.

the traditional book market is facing the dual pressures of price competition and channel changes. with the continuous impact of e-commerce platforms, book prices have to rise to maintain profit levels. consumers' lack of acceptance of the high-pricing, low-discount model has also triggered widespread discussions in the industry. many publishers have realized that traditional marketing methods alone cannot meet market demand.

new models and new opportunities require new mindsets and strategies to address them. publishers need to shift their mindset from simply focusing on price reductions to highlighting the true value of their books. they must find a way to connect with readers on a deeper level, communicate the unique benefits and insights contained within their works, and ultimately, convince consumers that they are worth every penny.

at the same time, the development of the book market also needs to adapt to the changes in the new supply and demand structure. from the perspective of the demand side, people's demand for reading content and their choice of reading methods are also constantly changing. this requires publishers to re-examine their own operating models and actively explore new channels and marketing strategies. they need to convey the value of books to readers and provide readers with a more convenient and comfortable reading experience.

in the future, the book market will face new opportunities and challenges. exploring new market models and tapping new business opportunities are important directions for promoting the development of the industry. only by continuous learning and growth can we stand out in the fierce competition and find our own position.