Xiabu Group's strategic transformation and its reflection on the global business situation

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In today's globalized business landscape, corporate decisions are often influenced by a variety of factors. Xiabuxiabu Group's strategic adjustment cannot be understood solely from the perspective of the domestic market. The competitive pressure in the international market, changes in consumption trends, and the global layout of the raw material supply chain all have a subtle impact on it.

From the perspective of competitive pressure in the international market, with the acceleration of global economic integration, competition in the catering industry has become increasingly fierce. Internationally renowned catering brands have entered the Chinese market, bringing new business concepts and product innovations. In the face of these powerful competitors, Xiabu Group needs to continuously optimize its business structure to adapt to market changes. In the barbecue track, the competitive pressure from international brands cannot be ignored. They have attracted a large number of consumers with their mature brand image, high-quality services and unique products. Xiabu Group's barbecue business may be difficult to stand out in such a competitive environment, so giving up the barbecue track has become a strategic choice.

Changes in consumption trends are also an important factor affecting Xiabu Group's decision-making. Internationally, consumers' demand for healthy, environmentally friendly, and personalized dining is growing. Barbecue, a relatively high-calorie, high-fat dining method, may no longer conform to the current mainstream consumption trend. Hot pot, as a dining form with rich flavor choices that can meet the needs of different consumers, still has great development potential in the market. Xiabu Group may have seen this trend and put its focus back on the hot pot business to adapt to international consumption trends.

The global layout of the raw material supply chain also has an impact on Xiabu Xiabu Group. In the context of internationalization, the procurement and supply of raw materials are no longer limited to the domestic market. Fluctuations in raw material prices, differences in quality standards, and the stability of supply in the international market will have a significant impact on the company's costs and product quality. For the barbecue business, high-quality meat raw materials are key. However, due to the uncertainty of the global supply chain, it may be difficult to obtain stable and high-quality barbecue raw materials, which also increases the operating costs and risks of the barbecue business. In contrast, the variety of ingredients required for hot pot is richer, and the procurement channels are relatively more flexible, which is conducive to companies reducing costs and controlling quality.

In addition, the strengthening of international cultural exchanges has also affected the pattern of the domestic catering market to a certain extent. As the food culture of various countries spreads around the world, consumers' tastes have become more diversified. Xiabuxiabu Group needs to constantly adjust its product strategy to meet consumers' demand for food from different countries and regions. In this context of cultural integration, the barbecue business may be difficult to meet consumers' increasingly diverse taste buds due to its relatively single taste and cooking method, while hot pot is more inclusive and innovative, and can better integrate various ingredients and flavors, thereby attracting more consumers.

In summary, it is not accidental that Xiabu Group gave up the barbecue track, but a strategic decision made by comprehensively considering various factors in the context of internationalization. This decision is not only a response to changes in the domestic market, but also reflects the profound impact of the global business environment on corporate development. For other companies, the case of Xiabu Group has certain reference significance. In the wave of internationalization, companies need to pay close attention to market trends, continuously innovate and optimize their business structure to adapt to changing market demands and achieve sustainable development.