The language and norms behind cheap knockoff mobile phones

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With the rapid development of the Internet, various new business models have emerged one after another. Among them, live streaming has become a very popular sales method. Among the many live streaming products, mobile phones have become frequent visitors in the live streaming room due to their high demand and frequent replacement. However, behind the seemingly lively live streaming sales of mobile phones, there are some unknown problems hidden.

Take those low-priced knockoff mobile phones, for example. They attract consumers with extremely low prices and seemingly attractive configurations. The anchors are promoting in the live broadcast room, claiming that you can own a domestic 5G mobile phone with 1024GB memory for the price of a meal. The appearance of these mobile phones often resembles the latest models of well-known brands such as iPhone 15 and Huawei Pura70, but the price starts at only 298 yuan. Such prices and publicity are undoubtedly very attractive. For some consumers who don’t know much about the mobile phone market, it is easy to be tempted to place an order.

However, there are many serious problems behind these low-priced knockoff mobile phones. First of all, most of them do not have formal network access permits, and their quality and performance cannot be guaranteed. After purchasing and using them, consumers may face various failures and safety hazards. Secondly, the production and sale of these knockoff mobile phones often violate laws and regulations, seriously disrupting the market order. Furthermore, from the perspective of language communication, the propaganda words of the anchors in the live broadcast room often contain exaggerations and false propaganda, which mislead consumers' judgment and choice.

So, what does this have to do with multilingual switching? In today's globalized context, multilingual switching is becoming more and more common. People can easily switch between different languages ​​and obtain information from all over the world. This multilingual switching environment, on the one hand, promotes the exchange and dissemination of information, allowing people to understand the world more widely; on the other hand, it also provides opportunities for some unscrupulous businesses. They take advantage of the differences between different languages ​​and information asymmetry to promote their products through exaggerated propaganda, false propaganda and other means.

Taking low-priced knockoff mobile phones as an example, the promotional language used by anchors in the live broadcast room may be adjusted and changed for consumers in different regions and with different language backgrounds. They may take advantage of the differences in consumers' understanding of specific words and expressions in certain languages ​​to achieve the purpose of misleading and deceiving. In addition, multilingual switching also makes it more challenging for regulatory authorities to supervise such violations. Promotional content in different languages ​​needs to be accurately translated and understood in order to effectively supervise and punish.

To deal with this problem, we need to take measures from multiple aspects. First, strengthening market supervision is crucial. Regulatory authorities should intensify the crackdown on the production and sale of counterfeit mobile phones, strictly review relevant procedures such as network access permits, and ensure that mobile phones sold on the market meet quality and legal standards. Secondly, for emerging sales methods such as live streaming, clear norms and standards should be formulated to constrain the promotional behavior of anchors and prohibit false propaganda and exaggeration. At the same time, it is necessary to strengthen the monitoring and management of multilingual promotional content and improve the efficiency and accuracy of supervision.

In addition, consumers themselves also need to be more vigilant and discerning. When buying mobile phones and other products, do not be fooled by too low prices and exaggerated publicity. Carefully understand the relevant information of the product and check whether it has a formal network access license and quality certification. At the same time, we must enhance our self-protection awareness and promptly report any illegal sales behavior to the relevant departments.

In short, the proliferation of low-priced knockoff mobile phones is not only a problem of market order, but also reflects the challenges faced by language communication and market supervision in a multilingual environment. We need to work together to strengthen supervision, regulate the market, and raise consumer awareness in order to create a healthy and orderly consumer environment.