tencent and the leapfrog adventure of "black myth: wukong"

2024-08-30

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in 2024, with the increase in the issuance of game licenses, the chinese game market is expected to gradually pick up. the release of the domestic 3a masterpiece "black myth: wukong" is undoubtedly a shot in the arm for the game market this year, but it is only a small turning point in the market. although "black myth: wukong" has achieved great success, it still faces challenges in the overall development trend of the console market. in the first half of 2024, the actual sales revenue of the console game market was only 797 million yuan, while the performance three years ago reached 890 million yuan.

data shows that the domestic buyout game market is limited. although works such as "soul mask" and "starving: a thousand miles journey in the late ming dynasty" have achieved certain results, they still cannot match the market size of krypton gold online games. in this case, tencent chose to deepen its roots in the game industry and actively invest in the development of the chinese game industry.

tencent's investment strategy reflects its long-term vision for the game market and its pursuit of innovative technologies. the success of "black myth: wukong" is not only tencent's support and investment in the 3a game market, but also represents an exploration of new game models and market trends, showing tencent's commitment to the future game ecosystem.

compared to the popularity of "black myth: wukong", tencent has always maintained a positive attitude and actively explored a broader market space. they chose to cooperate with other entrepreneurial teams to jointly promote the development of the game industry and ultimately achieve long-term value. this strategy reflects tencent's transformation and innovation in the industry, as well as its exploration of the future market.

for example, tencent has not only improved its game development capabilities through cooperation with epic games, but also expanded its international market development space. this open cooperation model has enabled tencent to establish its own brand globally and laid a solid foundation for the development of the future game ecosystem.

from an overall perspective, tencent's choice to deepen its presence in the gaming industry and achieve success in the international market not only reflects its long-term vision for the gaming market, but also represents its pursuit of innovative technology. tencent's investment philosophy will bring new development opportunities to the chinese gaming industry and push the entire industry into a new stage.