yiwu: window to africa, where trade and culture collide

2024-09-02

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african merchants have taken root in yiwu, integrating their own culture and products into the local market and jointly promoting two-way development. african merchants like sura, as "new yiwu people", regard yiwu as their business window. data shows that from january to july 2024, more than 50,000 african merchants entered yiwu, of which more than 3,000 african merchants lived in yiwu. these african merchants not only expanded their own trade business, but also contributed to the local economic development.

yiwu actively responded to the needs of the african market and created "yiwu small commodity city china goods", built overseas sites for merchants, connected with overseas trade, and made the african market more accessible through "ai digital boss lady" software and "overseas ecosystem". for example, yilinuo technology co., ltd., through yiwu small commodity city china goods market, expanded its products to a wider market and achieved a growth of more than 30%.

at the same time, yiwu is also actively seeking new opportunities, taking advantage of the "belt and road" initiative, and taking the construction of trade, logistics and settlement systems as an important foundation for the construction of a china-africa community with a shared future. for example, yiwu and dubai ports world group jointly invested in the opening of the first small commodity overseas sub-market in dubai, uae, covering an area of ​​200,000 square meters with a total investment of about 1.06 billion yuan, providing a new trade platform for the middle east, north africa and europe.

"i am in you and you are in me", this sentence reflects the two-way development relationship between yiwu and africa. it will become a new direction for china-africa trade and bring more opportunities and cooperation opportunities to both sides. with the deepening of international exchanges, yiwu will continue to play its important role and help the prosperity and development of china-africa trade.