when will the sleeping dragon wake up?

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the 100 billion hong kong dollar investment plan of "swire properties" shows the unwavering confidence of these "old captains". in the mainland market, they actively deploy in cities such as shanghai, xi'an, sanya, guangzhou and beijing, and set their sights on the long-term development of the mainland china market. the scale of their projects in shanghai and guangzhou is very large. even in hong kong, swire properties' investment plan has made progress. they will invest in the core commercial property portfolio taikoo place and taikoo plaza, and invest in residential sales projects in new market developments.

however, changes in the market environment are still challenges that real estate developers have to face. hang lung properties chose to expand shanghai plaza 66. chen wenbo said that in this highly competitive market environment, it is necessary to continuously optimize products to meet the needs of young people.

luxury brands such as hong kong land, chanel, hermès, tiffany and dior have also joined the investment team. they will invest an additional us$600 million to participate in the project design and create a brand-new experience to bring customers a top luxury shopping experience.

as a major real estate developer in hong kong, cheung kong group has many projects under construction and in planning. they have sufficient funds and can use a large amount of funds for investment at any time. li zeju, chairman of cheung kong group, said that they are patient and never have a "must-win" mentality. they believe that changes in the market environment will bring new opportunities.

however, changes in the market environment are still a challenge that real estate companies have to face.

although the management collectively expressed confidence in the performance meeting and financial statements, expressing optimism about the long-term market, the current difficulties are also objective. institutions such as jpmorgan chase and citibank gave neutral ratings to many hong kong-funded real estate companies and lowered the target price of cheung kong group from hk$36 to hk$33.5.

in the future of hong kong, these hong kong-funded real estate developers must make a choice: how to respond to market challenges, how to maintain competitiveness, and how to rekindle their dreams?