internationalization: chinese skincare crosses fronteras

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as one of the world's largest fashion events, british fashion week attracts fashionistas, designers and brand participants from all over the world every year. this year, the internationalization strategy is more prominent, and chinese brands appear frequently. for example, yangshengtang cosmetics, as the official skin care brand, takes "waterless skin care" as its core concept, showing the powerful charm of china's new skin care technology and concept. this cross-cultural integration collides chinese culture with western fashion, adding new colors to the internationalization process.

from a market perspective, the internationalization of chinese skincare products is experiencing an important turning point. in the past, consumers often chose international brands because they have stronger brand recognition and market influence. however, in recent years, as domestic skincare brands continue to break through technical bottlenecks and innovate designs, consumers' recognition of "domestic products" is rapidly increasing. yoseido's products are uniquely designed, and its waterless skincare system, anti-aging essence and other products have also become international representatives.

in the future, chinese skin care products will continue to explore new market opportunities and achieve greater development space through internationalization strategies. this is not only about expanding the business scope, but more importantly, establishing cross-cultural communication and understanding to adapt to different market environments and ultimately achieve long-term sustainable development.