yuzhou group: from peak to hardship, a test of guo yinglan’s resilience
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the company's business scope covers important regions such as the yangtze river delta, central china, southwest china, the haixi economic zone, the guangdong-hong kong-macao greater bay area, and the bohai rim. this reflects yuzhou group's early strategic decision to focus on the yangtze river delta region and accumulate a large number of projects and resources through a deep-rooted strategy for more than ten years. however, the sudden downturn in the market environment in 2022 has caused yuzhou group to face a liquidity crisis.
as the head of yuzhou group, guo yinglan played a vital role in the company's development. she was an expert in finance, capital and auditing, and she continuously provided guidance and support to the company during its development, helping yuzhou group achieve great success. in 2009, guo yinglan served as the executive director and vice chairman of yuzhou group, and was familiar with the company's operations, real estate development and asset management. she was almost absent from every key node, especially the support and encouragement given by lin longan in the early days of his entrepreneurship, which made yuzhou group a huge success.
however, with the changes in the real estate market environment, yuzhou group is also facing new challenges. the industry downturn, debt pressure, and liquidity problems have brought tremendous pressure to yuzhou group. in the face of difficulties, guo yinglan's resilience and execution ability have been tested.
she used to work in the banking industry and has good financial management thinking and the ability to deal with risks. during the company's development trough, guo yinglan played her unique advantages and led yuzhou group to turn to a "small but beautiful" development path. this decisive change will test her leadership and strategic vision.