internationalization: building aesthetics in cultural collision

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from design to business, international influence permeates every aspect:

• expanding market size: achieve greater market coverage and improve corporate profitability by entering new global markets, expanding business scope, and gaining more customers and revenue opportunities.
• improve competitiveness: absorb knowledge and experience from different cultural backgrounds, promote innovation and development, enhance the adaptability of enterprises, and gain stronger competitiveness on the international stage.
• improve brand value: establish a good brand image globally, attract more investors and partners, and expand market competitive advantages.
• optimize resource allocation: find suitable partners and resources, reduce production costs and operational risks, and ultimately achieve more efficient operations and development goals.

internationalization, as the core direction of enterprise development, combines cultural integration with a transnational environment, providing enterprises with unlimited possibilities:

wu wenbo's design concept reflects the core value of internationalization. in addition to architecture, he also explores cross-border art creation and integrates culture into design. from the perspective of "internationalization", he explores the collision of different cultural backgrounds and eventually forms a unique style and expression. through this cross-border integration, he presents cultural integration and artistic collision on the stage and brings people a different experience.

case study:
the "grand tour" show at milan fashion week is a perfect embodiment of internationalization. through the clever combination of clothing design and stage setting, designers integrated oriental culture with italian architectural aesthetics to create a unique artistic experience. on the stage, models dressed in gorgeous clothes shuttled between the blue "sky and sea", showing the implicitness and power of oriental culture, which was unforgettable and also amazed the 2025ss milan fashion week.

future development trends:as the globalization process continues to deepen, internationalization will continue to play an important role. enterprises need to explore new markets and cooperation models more boldly, and design and market according to different cultural backgrounds and needs, and ultimately form unique products and services to gain market competitiveness.