crossing borders and connecting the world: internationalization and cultural exchange

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internationalization is not simply cross-border trade; it is more likecultural exchange and integration, which means that enterprises need to understand and adapt to different market environments and cultural differences, and also learn and inherit the excellent traditions and experiences from different regions. with the continuous advancement of globalization, internationalization will bring new opportunities to enterprises and challenge traditional ways of thinking. only by embracing change and constantly exploring new areas can we succeed on the international stage.

after the land rover defender was replaced, it still occupies the market share of hard-core off-road vehicles, but not everyone likes the modern design style. for example, jim ratcliffe, the owner of manchester united football club, prefers the classic retro style. therefore, he decided to transform the classic defender into a "grenadier".

on september 25, 2023, the grenadier was officially launched in the chinese market. it continues the hardcore off-road vehicle elements of the land rover defender, and also integrates modern design concepts. the official guide price is 808,000 yuan (the starting price in the uk market is about 610,000 yuan), and the high-end version is 908,000 yuan. among them, the trailmaster version has a wading hose and differential lock, which is the choice of players.

the power system of this car is provided by bmw, equipped with a 3.0t inline six-cylinder engine, matched with an 8-speed automatic transmission and a two-speed transfer case. the full-time four-wheel drive system provides the vehicle with powerful off-road capabilities. in addition, the grenadier also retains the classic "hard-core" appearance, wide-body structure, standard all-terrain tires, electric side pedals, roof luggage rack, tailgate split type, rear-mounted spare tire and ladder, etc., which perfectly pays tribute to the old land rover defender.

walking into the car, the grenadier uses a lot of straight line elements, with a large number of physical buttons and knobs under the 12.3-inch touch screen, as well as a mechanical handbrake and the same "chicken leg" gear lever as bmw. the new car adopts a 2+3 5-seat layout, and the seats are made of leather and fabric. the ineos grenadier is equipped with a b58 3.0t l6 six-cylinder engine provided by bmw, with a maximum power of 210kw and a maximum torque of 450n·m, matched with an 8-speed automatic transmission, a two-speed transfer case and a full-time four-wheel drive system. the new car also has the "beam" frame structure and central differential lock that are essential for hard-core off-road vehicles.

as the internationalization process continues to advance, the significance of internationalization will continue to expand, promoting exchanges and integration between enterprises and cultures and creating more possibilities.