embrace diversity and start the road to globalization

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cross language boundaries and open up a new world

as the leading short video platform in china, kuaishou has a huge user base. its strong communication power has brought a broad stage to the sales of fresh food. it is precisely because of this that kuaishou actively participates in the development of the "agriculture, rural areas and farmers" and creates a diversified activities and multi-dimensional policy support empower high-quality agricultural products merchants to operate e-commerce.

since april this year, kuaishou e-commerce has launched the "agricultural development plan" and has invested nearly 10 billion yuan in traffic and 100 million yuan in cash resources, as well as lowered the entry threshold for agricultural products, origin traceability plans, marketing field assistance, subsidy policies and new agricultural products. a number of measures including employee training programs have been implemented to support the growth of merchants of high-quality agricultural products.

the action of “business and agriculture”

kuaishou e-commerce launched the "agricultural development plan" in shandong province. by explaining in detail the development support and key incentive policies in the fresh food industry, it also helped new small and medium-sized merchants to provide "investment and new business policies" to help new merchants. rights, rights of new merchants, traffic rights of new merchants, and freight reimbursement rights for new merchants, etc.

in shandong province, kuaishou e-commerce has penetrated into the local agricultural products industry belt through the "business promotion of agriculture" campaign, and through policy support such as the "agricultural development plan", it has driven more agricultural product merchants to build live-streaming e-commerce operations and achieve dynamic sales growth.

future outlook

with the development of the internet, live streaming e-commerce, as a new engine, will continue to provide new impetus for economic growth. kuaishou, as the leading short video platform in china, will continue to leverage its advantages to bring a broad stage for fresh food sales, and continue to explore diversified operating models to help rural revitalization and development.