The implicit connection between Jiu Mao Jiu's business adjustments and internationalization trends

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Jiu Mao Jiu has emerged in the catering market with its unique business strategy. At first, its business layout was relatively broad, covering a variety of categories such as grilled fish, hot pot, and pancakes. However, as the market changed and competition intensified, Jiu Mao Jiu decisively made subtractions and focused on developing its core business. This decision was not a simple business contraction, but a keen insight and accurate grasp of market trends.

From an international perspective, competition in the global catering market is becoming increasingly fierce. Internationally renowned catering brands continue to expand their market share with their strong brand influence, standardized operating models and efficient supply chain management. Against this backdrop, if Jiu Mao Jiu wants to gain a foothold in the international market, it must create products and brands with core competitiveness.

Giving up some marginal businesses and concentrating resources on improving the quality and service of core categories is an important step for Jiu Mao Jiu to move towards internationalization. For example, pickled fish, as one of its core products, has gradually accumulated a good reputation and brand image in the domestic market by continuously optimizing the taste, improving the quality of ingredients and innovating cooking methods. This has laid a solid foundation for its future entry into the international market.

At the same time, internationalization is not only about product output, but also about cultural dissemination. In the process of development, Jiu Mao Jiu has focused on exploring the connotation of traditional Chinese food culture and integrating it into its products and services. This cultural inheritance and innovation can not only attract domestic consumers, but also resonate in the international market and enhance the brand's international influence.

Talent is also a key factor in the internationalization process. Jiu Mao Jiu attaches great importance to cultivating and introducing chefs with international vision and innovation capabilities, who can combine traditional skills with modern cooking concepts to create more attractive dishes. In addition, it is also essential to establish an efficient supply chain system. By optimizing procurement, warehousing and logistics, the freshness and quality stability of ingredients can be ensured, thus providing global consumers with a consistent high-quality dining experience.

However, Jiu Mao Jiu also faces many challenges in its internationalization process. The food culture in different countries and regions varies greatly, and consumers have different taste preferences and needs. To succeed in the international market, Jiu Mao Jiu needs to have a deep understanding of the local market and carry out localized innovation to meet the needs of different consumers.

In addition, the laws, regulations and business environment of the international market are relatively complex. Jiu Mao Jiu needs to be familiar with and comply with relevant local regulations to avoid cultural conflicts or legal issues that may affect its brand image and business development. At the same time, it also faces strong pressure from international competitors and needs to continuously improve its core competitiveness in order to remain invincible in the fierce market competition.

Despite the many challenges, Jiu Mao Jiu's international prospects are still worth looking forward to. With the continuous development of China's economy and the gradual increase of its international influence, Chinese catering culture is spreading more and more widely around the world. With its unique brand advantages and spirit of continuous innovation, Jiu Mao Jiu is expected to shine in the international catering market and set an example for the international development of Chinese catering brands.