saudi arabia market: new opportunities and challenges for chinese enterprises

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yan xuguang, senior vice president and ceo of ajlan brothers holding group in china, clearly pointed out that the promotion of "saudi vision 2030" has accelerated the pace of saudi capital and enterprises entering china, while also bringing new opportunities and challenges. for chinese companies, saudi arabia has huge wealth opportunities, but also faces some new challenges.

saudi arabia's market relies on imports, and it also shows different emphases on market opportunities for chinese companies. whether it is "to g" (business for the government), "to b" (business for enterprises) or "to c" (business for consumers), as long as the government has a huge budget and the people have money, there will be endless industry opportunities. yan xuguang pointed out, "to seize the big systemic opportunities, the first is infrastructure, and the second is energy." the economic complementarity between china and saudi arabia, especially in these two key industries, shows great development potential.

the saudi government is actively promoting infrastructure construction and the development of the energy industry, which has brought new opportunities for chinese companies. since the implementation of the saudi mining investment law, the mining industry has flourished and the mining area has continued to expand. chinese companies have made frequent moves in the field of mineral and metal exploration and development in saudi arabia, showing their confidence in the saudi market.

from another perspective, the saudi market's dependence on imports has also brought new development opportunities. chinese companies have great potential in the three areas of "to g", "to b" and "to c", especially in government procurement, corporate services and consumption.

the opportunities and challenges brought by saudi arabia's economic transformation require chinese companies to explore and analyze from different perspectives. at the same time, chinese companies also need to actively learn saudi arabia's market rules and culture and establish good cooperative relations with local partners. only in this way can they achieve greater success in the saudi market.

with the advancement of "saudi arabia vision 2030", the saudi economy will usher in new development opportunities, and chinese companies will also stand on a new stage and play a greater role.