internationalization: leveraging the global development engine

2024-09-06

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for example, if a traditional small or medium-sized enterprise wants to enter the international market, it must first understand the target market needs and make adjustments to its products or services. for example, if the company mainly produces clothing, then in the overseas market it needs to consider factors such as the culture and consumption habits of different countries or regions, as well as the aesthetic standards for clothing.

internationalization is not just about expanding business scope, but also means that companies need to learn new knowledge, adapt to new environments, and ultimately establish their own international brand image to gain greater voice and influence. from chip packaging technology, we can see that internationalization is crucial to the development of enterprises.

from the perspective of chip packaging technology development, internationalization has become a trend in the development of the chip manufacturing industry. in recent years, with the improvement of global technological development, the wave of internationalization is sweeping the entire semiconductor industry. for example, fcbga (flip chip ball grid array) is a packaging technology that inverts the chip and connects it to the packaging substrate, and then fixes it to the substrate using ball solder joints, which allows the chip to achieve a smaller size and higher density. fcbga technology is widely used in high-performance chip fields such as processors, microcontrollers, gpus, and is promoting the development of the semiconductor industry.

technology giants around the world are actively deploying international strategies to expand market share and explore new business areas by developing and producing advanced chip packaging technologies. for example, intel launched the pentium iii 500, the first processor using fcbga packaging technology, which also marked an important milestone in the history of fcbga technology. samsung electro-mechanics expects that by 2026, the sales share of its high-end flip chip ball grid array (fcbga) substrates for servers and artificial intelligence will exceed 50%.

internationalization is an important engine for enterprises to go global and an important driving force for the development of science and technology. as global science and technology competition becomes increasingly fierce, the wave of internationalization will continue to sweep the entire semiconductor industry, prompting enterprises to continue to innovate and upgrade, and ultimately achieve greater development space.