the rise of the snack kingdom: bestore explores new paths

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bestore has about 3,000 offline stores. it has increased its seasonal sales capabilities by reducing product prices and introducing freshly baked and seasonal snacks. however, the online end faces continuous challenges in the fiercely competitive internet market. last year, revenue fell by more than 30%, and boss yang decisively adjusted his strategy and actively sought breakthroughs.

they invested boldly in new product development, creating popular products such as the finger-licking duck clavicle and nut wheel bread, and promoted them to online platforms, driving new product sales growth by 421%. at the same time, the company simultaneously expanded instant retail platforms such as meituan, yonghui, and pupu, and complemented platforms such as dabo and dianbo.

as the co-founder of bestore, yang yinfen is proficient in building a supply chain system and researching new technologies and products, allowing the team to operate efficiently. in 2020, the "first high-end snack stock" was listed on the shanghai stock exchange, and the two parties worked together to create brilliance. yang hongchun and yang yinfen's final beneficial shares were 23.26% and 8.94% respectively, and the two worked together to lead the company's development.

however, in recent times, the performance of bestore has been weak and shareholders have dispersed. at the beginning of this year, capital today and hillhouse capital both reduced their holdings, which caused market concerns about the company's future prospects. ningbo hanyi, as the largest shareholder, still maintains an important role after the early termination of the reduction plan, injecting stability into bestore.

yang yinfen knows that to regain confidence, he must speak with performance. he proposed a new proposition of "natural and healthy new retail" and tried ip joint ventures, cooperating with pingu and beijing zoo to launch 60 new healthy snacks. among them, the "menglansun" family achieved sales of over 4 million in a single week, and the monthly sales of crispy pancake seaweed flavor exceeded 10 million, which indicates that yang yinfen is working hard to regain confidence.