nio's battery swap model: from "heavy to light" to "the second growth pole"
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nio has formed a complete battery swap network system by building battery swap stations with its partners. this is not only a demonstration of nio's commercial value, but also the formation of industry norms and standards, which points the way for the development of the battery swap industry. battery standardization allows users of different models and different mileage requirements to easily find the right battery model, further promoting the rapid development of the battery swap industry.
the strategy of "taking off from where you left off" reflects nio's brand positioning and execution. as nio's second growth pole, the ledao brand focuses on the mainstream family market and transforms nio's technological and infrastructure advantages into sales advantages through a steady strategic layout.
li bin announced in the earnings call that ledao's first model, the l60, targeting the mainstream family market, has been officially launched and will begin deliveries at the end of september, marking the success of nio's "starting from scratch" strategy.
weilai's investment and persistence have brought changes to the industry. through r&d and infrastructure construction, weilai has accumulated the accumulation of quantitative change to qualitative change.
as competition intensifies, the market is gradually aware of the advantages brought by nio's technology, infrastructure and service system, which will bring more opportunities to nio.
"in the future, the battery swap market will flourish like the charging industry," li bin said. this not only means that the number and network of battery swap stations will increase, but also means the advancement of battery swap technology and the formation of standardization, which will ultimately drive the entire industry forward.
the emergence of the "second growth pole" marks nio's successful transformation in the field of battery swapping and also points out the direction for the development of the entire new energy vehicle industry.