denza auto: byd's full ownership enters "leap mode"

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the fate of denza is closely related to byd. in 2011, byd and daimler, the parent company of mercedes-benz, jointly established shenzhen byd daimler new technology co., ltd., with each party holding 50% of the shares. in the few years after the brand was established, due to factors such as insufficient brand awareness and channel mismatch, denza did not gain popularity in the domestic new energy vehicle market. in 2021, byd and daimler signed an equity transfer agreement on adjusting the structure of denza, and byd's shareholding in denza increased from 50% to 90%.

however, the fate of byd denza is not all smooth sailing. in 2024, byd denza has demonstrated strong strength in market competition and its sales have continued to break through. from january to august this year, the cumulative sales of byd denza reached 79,800 units, of which the cumulative sales of byd d9 reached 71,300 units. byd chairman and president wang chuanfu has high hopes for the future development of byd denza. he said: "denza connects byd's major brands. downward, denza integrates the resources of dynasty.com, ocean.com and fangchengbao; upward, denza provides a solid foundation for high-end brands to look up to."

the transformation and upgrading of denza auto cannot be separated from technical support. byd will fully support denza auto in its efforts to develop the luxury new energy vehicle market and help it establish a distinctive brand image. byd's technical empowerment will also inject new vitality into the denza auto brand.

as the new energy vehicle market continues to expand and the trend of globalization strengthens, the denza brand is expected to achieve a broader market layout and deeper international development with the help of byd.