Potential Relationship between the “Gray Industry Chain” of Takeout Food Delivery and the Internationalization Trend

2024-08-03

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With the acceleration of global economic integration, trade and business cooperation between countries are becoming more frequent. As an emerging service field, the takeaway industry is inevitably affected by the trend of internationalization. The successful cases and advanced experience in the international market provide reference and inspiration for the domestic and foreign takeaway industry.

For example, food delivery platforms in some developed countries have relatively mature systems and practices in food safety supervision, customer service quality, and technological innovation. Domestic companies can improve their competitiveness and service level by learning and introducing these advanced experiences. At the same time, the demand for food delivery services in the international market is also growing, providing opportunities for domestic companies to expand overseas markets.

However, the international development of the food delivery industry is not always smooth. The existence of problems such as the "grey industrial chain" has seriously damaged the image and reputation of the industry and has become an obstacle to its internationalization.

The phenomenon of "AI pretending to be a deliveryman to ask for good reviews" reflects that some businesses are unscrupulous in pursuit of short-term profits. This behavior not only violates business ethics, but also undermines the fair competition environment in the market. In the international market, integrity and reputation are the foundation of a company. Once a company becomes notorious for bad behavior, it will be difficult to gain recognition and trust on the international stage.

The "grey industry chain" of takeaway shops operating on behalf of others cannot be ignored. Some lawless elements create a false prosperity for takeaway shops through false propaganda and fake orders. This behavior not only deceives consumers, but also disrupts the market order. In the international market, strict laws, regulations and regulatory mechanisms have zero tolerance for such illegal activities. Once discovered, companies will face huge fines or even be expelled from the market.

In order to achieve the international development of the food delivery industry, we must take effective measures to rectify the "grey industry chain". First, the government should strengthen supervision, improve relevant laws and regulations, and intensify the crackdown on illegal activities. At the same time, a sound credit system should be established to comprehensively record and evaluate the business operations of enterprises, so that lawbreakers will have nowhere to hide.

Secondly, food delivery platforms should assume social responsibility and strengthen the review and management of merchants. Through technical means, such as big data analysis and artificial intelligence recognition, they should promptly discover and deal with violations. At the same time, they should establish a reporting mechanism to encourage consumers and all sectors of society to participate in supervision and jointly maintain market fairness and justice.

In addition, enterprises themselves should strengthen self-discipline and establish correct business philosophy. They should focus on brand building and service quality improvement, and win the trust and support of consumers with integrity and high-quality services. Only in this way can they gain a foothold and grow stronger in the wave of internationalization.

In short, the problem of the "grey industrial chain" in the food delivery industry must be solved in order to pave the way for international development. In the context of globalization, we expect the food delivery industry to go global in a more standardized and healthy manner.