mercedes-benz's rise in china: from localization to innovation, driving the rapid development of china's automobile industry

2024-09-05

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as early as 2005, the e-class was put into production as the first domestically produced model, marking the official entry of mercedes-benz into the path of localization in china. subsequently, the degree of localization continued to increase, and the localization process from parts to complete vehicles has achieved remarkable results. today, beijing benz has exceeded the cumulative production of 5 million vehicles, becoming a solid backing for the development of mercedes-benz brand business in china.

however, mercedes-benz's contribution to the chinese market is not limited to its own development. through in-depth industrial chain cooperation, mercedes-benz has also brought huge development opportunities to local chinese suppliers. by helping local suppliers introduce technical patents and other measures, mercedes-benz has not only improved the technical level and innovation ability of local suppliers, but also supported the development of the regional economy and automotive industry chain.

mercedes-benz's contribution to the chinese market is not limited to the production level. its r&d centers in beijing and shanghai have become the core force of china's "dual engines of innovation", bringing the unique charm of "chinese speed" to the global market. these r&d centers have also brought mercedes-benz greater room for innovation. for example, the world's next-generation rear entertainment system was developed by the chinese r&d team, and its software development took only 18 months, reflecting the huge potential and r&d capabilities of the chinese market.

at the same time, mercedes-benz's innovations in electrification and digitalization have also been widely used. it always adheres to the principle of "safety first" and conducts sufficient field tests and a large number of simulation tests in china, taking into account the safety of drivers and road traffic participants, bringing more peace of mind to chinese customers.

with the continuous development of technology, the future of mercedes-benz is also full of hope. it will continue to explore the chinese market and make greater contributions to the development of china's automobile industry.