the epidemic has changed the film market, and mubi has stepped out of its comfort zone

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mubi's actions are the result of overall changes in the north american film market. the epidemic and strikes have led to a shortage of mainstream films, and the cinema industry has found it difficult to adapt to this change. in the past, theaters in new york and los angeles were the few platforms that supported non-mainstream films. but after the epidemic, audiences in these two cities have been declining in their interest in niche films, and box office performance also reflects this trend. they are no longer willing to go to the theater to watch these types of films, but instead choose to watch online videos at home. this has changed mubi's previous distribution strategy and prompted other film companies to change their distribution methods.

companies such as a24, ifc and neon pictures have broken the traditional distribution model and expanded non-mainstream films to large-scale releases across the country. such measures have made the film market more diversified, and audiences can also find their favorite movies from different channels.

the investment plan of the american theater industry association also reflects this trend. they plan to invest $2.2 billion in the modernization and upgrading of cinemas, hoping to attract more audiences to the cinema. such changes are undoubtedly an important factor in promoting the overall development of the film market.

there are bigger social changes behind this. the epidemic has made people realize that life needs to change, and cinemas as a form of entertainment are also facing new challenges. mubi's actions not only represent their innovation, but also reflect the audience's questioning of the traditional film model and the cinema industry's ability to adapt in the face of challenges.