Digital transformation of China's catering industry under the background of internationalization

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Internationalization has brought about a variety of food culture exchanges. With the increase in international exchanges, food from various countries has entered the Chinese market, enriching consumers' choices. At the same time, traditional Chinese food has also gone global, spreading Chinese food culture. This cultural exchange has prompted the Chinese catering industry to continue to innovate in order to meet consumers' increasingly diverse taste needs.

From a technical perspective, internationalization has promoted the dissemination and application of digital technology in the catering industry. Advanced international digital management concepts and technologies have been continuously introduced into China, providing reference and reference for the digital transformation of China's catering industry. For example, mature online ordering systems and delivery management models in foreign countries have inspired the development of China's takeaway business.

In terms of consumer concepts, internationalization has also had an important impact. The international consumer concepts of focusing on health, environmental protection, and personalization are gradually being accepted by Chinese consumers. This has prompted Chinese catering companies to make adjustments in terms of dish development, food selection, and packaging design to adapt to changes in market demand.

In addition, internationalization has also intensified competition in the catering market. The entry of international catering brands has brought pressure and challenges to Chinese local catering companies. In order to stand out from the competition, Chinese catering companies have to accelerate the pace of digital transformation and improve service quality and operational efficiency.

However, the Chinese catering industry also faces some problems and challenges in the process of internationalization. For example, the food culture of different countries and regions is quite different. How to maintain its own characteristics in international promotion is an urgent problem to be solved. At the same time, the requirements of laws and regulations, quality standards, etc. in the international market are more stringent, which puts higher requirements on the management level and quality control ability of Chinese catering enterprises.

In short, internationalization has brought opportunities and challenges to the digital transformation of China's catering industry. Chinese catering companies should actively learn from international experience, give full play to their own advantages, and continue to innovate and develop to adapt to market changes and achieve sustainable development.